Strategy, the Association of Canadian Advertisers and Advertising Standards Canada introduce a new mentorship program to help marketers make a mid-career pivot.

This 360-degree program matches you with a mentor and provides exclusive roundtable mentorship opportunities at industry events.


An A-list roster of mentors will be paired with selected finalists to provide guidance and feedback to help achieve specific career goals.

Application deadline: November 11, 2018

Applicant requirements

What opportunities will the mentors provide?

  • A pre-meeting call to discuss goals.
  • A face-to-face meeting with your mentor.
  • A post-meeting check-in to debrief and discuss next steps.

What opportunities will strategy provide?

  • Registration at the 2019 AToMiCon, Shopper Marketing Forum, and Marketing Evolution: C-Suite Summit.
  • Invitation to 360-degree mentorship breakfast roundtables at strategy events.
  • Front of the line access and reserved seating at 30 Minutes With sessions at Shopper Marketing Forum & Upfronts at AToMiCon.

Advisory Board

SVP, Editorial Director
North American CMO
Kruger Products
President and CEO
President and CEO

Applicant requirements:

  • A mid-level role in marketing within a Canadian marketing-driven organization.
  • Applicants must be able to present a detailed plan of what they wish to accomplish through the mentorship, with specific goals in mind.
  • All goals must be directly related to a mid-career pivot.


Submission Requirements:

  • Maximum two-page resume outlining professional background and most recent accomplishments.
  • One-page statement describing in detail the goal you wish to accomplish. Examples may include your desire to move up the ladder towards a more senior role (CMO path mentorship), launch your own brand (explaining the type of product/service you want to create), or a career transition you are hoping to achieve, and the steps you are taking to transition into this new role.
  • One-page statement indicating why you would benefit from the program.
  • Two career references including contact information (phone, email), should the selection committee wish to seek more information about the candidate’s current level in order to assess best fit and ability to achieve their mentorship goals.

Have questions? Need help?
Contact Aiman Khan at 416-408-2300 x221 or